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Essential10® is a digital media company that redefines the author-reader relationship by making it easy to publish succinct, interactive books for busy readers.

Publishers both large and small are racing to “rehost” traditional books on a variety of devices and formats. What these traditional companies do not realize is that a new kind of book is needed altogether, one that allows readers to immediately obtain specific, expert information at a low price.

Essential10 has created this book. Authors can write on the essential points of any topic, ranging from relationships to sports, travel to volunteerism, environmental concerns to the high tech industry, and health to parenting--alll in a highly-specific, continuously updated book that can be read on any popular handheld device

The new breed of reader is looking for three qualities in their books: succinctness, currency, and mobility.

• Succinct doesn't necessarily mean short, it means to the point. E10 books contain well-written content that addresses a specific subject area in a clear and concise form. Substantial page counts should not drive book prices. The quality and usability of the content should.

• Currency means a book that is constantly updated. Today, many books are out of date soon after publication. In addition, authors continue to extend their expertise and knowledge. Readers are coming to expect the latest information from an author, not what was current at the time of publication. One of the most important differentiating qualities of an E10 book is that it is "live," meaning continuously updated as often as the author sees fit.

• Mobility means more than owning the a newest, fanciest digital reader. It means that a reader can read his or her book on whatever device they happen to be using at the moment, whether it is their iPhone, Blackberry, Kindle, or laptop

Essential10 is the first company to combine a low cost publishing solution in multiple formats with a new book concept, defined for today’s readers.