What are the differences between the iPhone Personalized Application and the iPhone Essential10 Bookstore options?
  All You Need To Know™

The iPhone Personalized Applications means your book looks like its own iPhone Program in the Apple iTunes store. Readers download it directly from the Apple iTunes Store, and your book cover displays on their desktop.

Advantages: Your book will be rated in the Apple store, which might lead to more visibility. You can link your author’s page and personal web site directly to your book.

Disadvantages: Apple takes a 30% royalty cut off of each book before we calculate your royalty split. This option incurs an additional fee over the base author’s package.

The iPhone Essential10 Bookstore option means your book appears in the Essential10 Reader program. Your cover displays within this application when users are looking for your book.

Advantages: Readers will know where to look for Essential10 books. You will receive promotion within the Essential10 Bookstore. Your royalties will be 60% of the total book price.

Disadvantages: You need to direct readers to the Essential10 Bookstore to buy your book.