Frequently Asked Questions
  All You Need To Know™

An electronic book is a book published in a format that can be read by an electronic device such as a computer. Popular e-book readers include Amazon Kindle®, Sony Reader, Barnes and Nobel nook™, and many iPhone® applications including the Essential10 iPhone readers.

Yes, Essential10 currently only publishes to e-books, although a reader could print a pdf book from our bookstore. Please let us know if you have an interest in a traditional paper book. Email support.

The iPhone Personalized Applications means your book looks like its own iPhone Program in the Apple iTunes store. Readers download it directly from the Apple iTunes Store, and your book cover displays on their desktop.

Advantages: Your book will be rated in the Apple store, which might lead to more visibility. You can link your author’s page and personal web site directly to your book.

Disadvantages: Apple takes a 30% royalty cut off of each book before we calculate your royalty split. This option incurs an additional fee over the base author’s package.

The iPhone Essential10 Bookstore option means your book appears in the Essential10 Reader program. Your cover displays within this application when users are looking for your book.

Advantages: Readers will know where to look for Essential10 books. You will receive promotion within the Essential10 Bookstore. Your royalties will be 60% of the total book price.

Disadvantages: You need to direct readers to the Essential10 Bookstore to buy your book.

Book retailers face a very competitive environment. Unfortunately for authors, this means adding features to their readers like book sharing for readers. It is unclear what authors can do to be fairly compensated for their creative works. Essential10 will work to ensure authors are represented while still offering a fair price for readers.

You set the copyright on the copyright page in your manuscript. You can see how to do this in the Essential10 Document Template on the Author Guide page. Your book will now contain a copyright statement assigning the copyright to you, the author.

All Essential10 authors own their material and can publish or republish wherever they wish. See your Author's Agreement for more information.

Essential10 is more than an electronic publishing company.

Besides the chance to be published on the most popular digital readers, E10 offers readers a new kind of book, one that is concise, useful, and in tune with the preferences of today's digital media consumer.

Essential10 provides you with a new format and new outlets.

Besides attractive financial terms, E10 provides a community for authors, readers, and service provides such as illustrators and editors. E10 also provides you with a web presence, on you personalized page (option for the Classic Package). Finally, E10 can be a promotional opportunity for your other books and work. Simply create an interesting Essential10 version of your larger work, and offer it here. Then reference your larger work in the Essential10 book. Low cost, effective marketing!

E10 Best Selling Author is earned in one of two ways.

First, if you have made the top 50 of the New York Times best seller list you will be designated as such on our site. Second, once you reach a certain sales level with your E10 book, you are automatically upgraded. There is no cost to be an E10 Bestseller.

Yes. E10 Bestsellers get an additional 10% royalties on their sales. They also get a best seller banner on their author’s page and are featured in the best sellers section of the Bookstore.

At this time, we offer no special promotions, however we will in the future.

Yes, your MyEssential10 account will track your sales.

Make sure your author’s page is as detailed as possible.

Make use of social networking such as Twitter, Facebook, and a Blog. Update your book often, especially in response to questions, issues, or complaints you receive on your content.

Also, participate in the Essential10 Author Forums and talk to readers.

Our list of devices support is tentatively planned as follows:

• eBook (in pdf form) eE10 Bookstore: December 2009
• Amazon Kindle® December 2009
• iPhone: December 2009
• Blackberry: February 2010
• Barnes and Noble Nook: TBD
• Sony Reader: TBD

If you do not see a device you want supported here, please contact us.

This charge is to convert your book into all offered electronic formats, publish them to the relevant devices, operate Author Forums, and create and maintain all the software and hardware needed to run Essential10. Our commitment is to keep our entry charge as low as possible relative to other digital publishers.

An Essential10 books is a micro-knowledge work providing All You Need to Know™ essential information on a specific topic. Instead of buying a $29.95 book covering thirty topics at a high or moderate level, an Essential10 book will give you specific information on a very specific topic.

Essential10 authors have the ability to update their book as often as they want, therefore the book is said to be "live."

In a world of rapidly evolving technology, many books are outdated when published. At Essential10, an author can make updates as often as he or she likes to keep the book current.

No, not every book contains exactly 10 essentials, although most will.

No, only If the book is a Certified Essential10 title. However, this doesn't mean that an E10 author doesn't possess expertise--only that such expertise is not yet recognized by the world at large! To see if an E10 book has what you're looking for, please read its reviews.

We believe the community of readers will ultimately determine experts through reviews and ratings.

No. At this time there is no universal format for digital readers. You must buy a digital version meant specifically for each device.

No. Each purchase is for a single device type.

For example, Amazon Kindle is bought through the Kindle store, so you can use WhisperSync® to put the book on your other Kindle devices. Likewise, if you get a new iPhone or iTouch, you can download the book to your iPhone.

Yes, you must download your book within 60 days.

No. This is a copyright violation.

No, we do not accept returns.

Yes! If you have expertise in a topic or field you should do it!

Essential10 serves only as a connector between authors and service providers.

We provide the platform for the contact and a space for your listing on the Essential10 site, your rating, and for authors to offer testimonials about your work together. We do not participate in the relationship otherwise, including monetary discussions or payments problems. We do not make recommendations.

Through your Service Provider page which is included as part of your annual subscription.

Explain your services clearly and provide links to examples from your portfolio. You may also feature up to three testimonials from Essential10 Authors.

Yes, you can participate in the Author Forums with your annual subscription.

You may offer advice or comment on industry news or trends. It is inadvisable to unfairly criticize other service providers or blatantly market yourself.

An author will contact you as suggested on your Service Provider page, whether via email, Twitter, or a visit to your website.

Yes. You and your client should determine the best way to communicate with each other, whether through private emails, phone calls, or otherwise.

For the majority of communication after you are contacted by an author, you do not use the Essential10 website.

No. You are responsible for negotiating price, terms, billing, and collections.

To be listed on our Provider's page you purchase an annual subscription. The Service Provider page is part of that package.

You and the author determine payment method. We recommend PayPal.

At this time, there are no programs through which service providers can advertise themselves.

If you do outstanding work at a fair price, your name/company will become know in the E10 community. High rating and great testimonials from Essential10 authors will speak for you!

You may contact that author and appeal.

We do not want every provider to have a 5 star rating inflated by removal of all poor ratings. We know some sites do this, but we disagree with this policy. If you have an issue that you believe is totally unfounded and the rating is below a 3 star rating, you may send a written appeal to CustomerSupport@eseential10.com.